Valencia CF19 September 2023


The new agreement will come into place from june 30th, 2024

Valencia CF and PUMA have renewed their long-term partnership agreement.

Valencia CF and PUMA are proud to announce the renewal of their partnership with a long-term agreement.  The sports brand will continue to be the club's official technical sponsor, providing the match kits plus training and walking attire for the first team and VCF Femenino, as well as the VCF Academy men and women's teams. The renewal marks a significant milestone in the relationship between the two entities that further strengthens this strategic alliance that has been in place for the past 4 seasons.

Since the 2019-20 season, Valencia CF and PUMA have built a strong partnership that has reflected their shared values and the daringness and fighting spirit that characterizes them. This new agreement underlines the mutual commitment to take this alliance to the next level, making a firm commitment to designs linked to the identity and narrative of the club and the city, and constant innovation in the latest technology with their materials.


PUMA and Valencia CF maintain the objective of developing talent from grassroots level to the elite, continuing to set new challenges beyond the field of play and to promote the connection with the players and supporters. Both parties will also continue to work closely together to create innovative projects that maintain a high standard of sporting development.

Javier Ortega, General Manager Europe of PUMA, said of the agreement: “It is a great satisfaction for us to continue our relationship with Valencia CF, a club that is a strategic ally for both the Spanish and European markets. Our relationship has been exceptional, we share a vision and goals for the future and we are sure that we will continue to grow together and achieve new and successful goals.”


Layhoon Chan, President of Valencia CF, added: "We are very happy to extend our strategic alliance with PUMA. Both parties share many of the values both on and off the pitch and we have built a strong and meaningful relationship over the years. We will continue to develop strategies to keep growing now and in the future".

PUMA is showing its long-term commitment to Valencia CF, reflecting the mutual trust and shared vision to move forward into an exciting future with challenging developments, such as the club's new stadium project. The joint efforts, not only at a commercial level, but also in the promotion of positive initiatives for the community, mark an evolution in this alliance, which will strengthen the ties between both organizations at the beginning of a new and exciting era.

Valencia CF will continue as one of the references for PUMA among the major European leagues, alongside clubs such as Manchester City in the Premier League, AC Milan in Serie A, Borussia Dortmund in the Bundesliga and Olympique de Marseille in France, among others.

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