Valencia CF05 June 2024

Former 'Football is for the brave' canvas reused for charity totebags  

June 5th is World Environment Day

On World Environment Day, Valencia CF and PUMA, through the Valencian company Proyectos Extraordinarios, have given the club's 'Football is for the Brave' banner a second life -making it into totebags to be sold in the club's VCF Official Stores.

This canvas was given to Proyectos Extraordinarios, which works with women at risk of social exclusion, and was transformed into the bags. 100% of proceeds will go to social integration and development projects.

The products are delivered with a QR label that takes the user directly to information on the transformation process from canvas to bag, also describing the values of Valencia CF and PUMA.

Proyectos Extraordinarios promotes a sustainable growth model based on 5 sustainable development objectives: Gender equality, decent work opportunities and economic growth, reduction of inequalities, responsible production and consumption, and alliances to achieve objectives.

Copyright 2013-2024 Valencia CF. The use of the editorial content of the article is permitted as long as the source gets the credit and contains the following link: Photographs by Lázaro de la Peña, reuse is not permitted.