Valencia CF03 May 2024

Journalist Ash Hashim visits Valencia CF's Ciutat Esportiva and enjoys a matchball experience with LALIGA Adventure TikTok project

 The Singaporean influencer is one of Southeast Asia's top sports content creators

On the occasion of the last stretch of the competition, and in a joint digital activation between the Club and LALIGA, through the LALIGA Adventure TikTok project, to promote brand generation at an international level, Singaporean influencer Ash Hashim travelled to Valencia to give her followers an insight into what it's like to experience a match day with Valencia CF

Ash Hashim, one of the most relevant sports content creators in Southeast Asia, lived an immersive experience at Mestalla.  Leading up to the match, she visited the Ciutat Esportiva de Paterna where she experienced first-hand a training session, where she was able to meet Valencia CF players Sergi Canós and André Almeida and the subsequent press conference before the game.

The Valencia CF - Real Betis Balompié match gave her the opportunity to enjoy a matchball experience, witnessing the arrival of the teams at the Valencia CF stadium and getting to know all the most emblematic corners of the centenary Valencia CF stadium, before finishing on the pitch, watching the warm-up and providing content for the fans, who were able to live their experience at Mestalla with her.

Before kicking off, Ash had an institutional meeting in the Sala Juan Sol with Javier Solís -corporate director of Valencia CF-, Inmaculada Ibáñez -director of the VCF Foundation- and José Manuel Segarra -director of Communications at Valencia CF-, who welcomed her and with whom she had the opportunity to share how she was making the most of this unique experience.

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