PUMA AND VALENCIA CF PRESENT THE 2025-2026 HOME KIT: A TRIBUTE TO ‘BLANC I NEGRE’ AND THE ‘LAND OF THE BRAVE’

PUMA and Valencia CF present the new kit for the 2025-26 season, a proposal paying tribute to the Club's founding colours and Mediterranean heritage, and that conceptually draws on the elements that make up Valencian culture.

Under the new Valencia CF motto, Terra de Valentia (‘Land of the Brave’) the kit reflects the determination of a team that looks forward with pride, commitment and a constant desire to excel. The shirt has a clean, elegant, monochromatic design where whiteis the clear protagonist, with a distinctive V-neck and the embossed crest, which is present in both its competition and replica versions. 

In a nod to the Mediterranean and its endless creativity, the design incorporates a subtle as a background inspired by the trencadís technique, the characteristic mosaic of modernist architecture in the late 19th and early 20th centuries. This feature, which shines in the sunlight, is present as an ornamental element in some of the city’s most iconic locations such as the Estación del Norte, as well as in buildings in the Ensanche and Ruzafa. It was later reinterpreted in a contemporary style at the City of Arts and Sciences.

This symbol representing Valencia’s innovative character is transferred to the playing field and connects the identity of the Club with the cultural and artistic richness of the city of Valencia, symbolising the commitment of Valencia CF and PUMA to the roots, character andessence of its supporters. 

Contrasting with the aesthetics of the background and the white detail of the shirt, the PUMA logos on the chest and shoulders stand out in black, as well as that of TM Grupo Inmobiliario as Main Global Partner on the front of the shirt and that of Divina Seguros, Official Insurer of Valencia CF, on the left sleeve. 

The HOME KIT will be available at the Valencia CF online store from 10 a.m. today, in the official Valencia CF stores (Colón 50 and Camp de Mestalla), at all PUMA stores and at puma.com.