Valencia CF, TM Grupo Inmobiliario and LALIGA strengthen their international connection with a new activation in Amsterdam

Valencia CF and TM Grupo Inmobiliario held a new international event in Amsterdam (the Netherlands) as part of their strategy of European activations linked to their sponsorship as Main Global Partner Club. The initiative, which was held in collaboration with LALIGA, brought together more than 60 clients, partners and Valencia CF fans for an experience combining networking, entertainment and live football.

The event was held in a Watch Party Experience format, designed by TM Grupo Inmobiliario to create a meeting point for its strategic audiences in one of Europe’s main markets. The event combined networking opportunities, relationship-building spaces and brand activations with the live broadcast of the Valencia CF match. An experience designed to bring the company, the Club and the Mediterranean lifestyle closer to the international community.

Among those in attendance were Elsenoor Van Weenzendok, Business Development Manager at TM Grupo Inmobiliario, and Ángel Martínez, president of the Amsterdam Valencia CF Supporters’ Club, among others, highlighting the existing connection between the Club and the Valencia CF community in the Netherlands.

“It has been an incredible event. We really enjoyed our relationship with Valencia CF. It is very important for us, as we are the main sponsor and we are very proud and honoured to be so. In addition to co-organising this event in Amsterdam for the first time, and the second time in the Netherlands, it has been a great success,” explained Elsenoor Van Weenzendok, Business Development Manager at TM Grupo Inmobiliario.

The collaboration between Valencia CF, TM Grupo Inmobiliario and LALIGA makes it possible to bring a proposition combining sport, business relationships and lifestyle to international markets. In this context, international activations have become a tool to strengthen TM’s brand awareness, build closer relationships with clients and partners, and bring the company’s proposition closer to strategic audiences across Europe.

“It is a pleasure that Valencia CF and TM Grupo Inmobiliario have come here. It is the first time we have seen a match packed with Valencia CF fans. We had a great time and we hope they come back many more times,” said Ángel Martínez, president of the Amsterdam Valencia CF Supporters’ Club.