Luis Rioja and Pauleta Sancho react to the two giant Home Kit 2026–27 shirts, displayed next to Mestalla Stadium and the City of Arts and Sciences

Luis Rioja and Pauleta Sancho, players for Valencia CF and Valencia CF Femenino, visit the two giant installations themed around the 2026–27 Home Kit, located next to Mestalla Stadium and the City of Arts and Sciences. The street marketing campaign was led by PUMA in collaboration with Valencia CF, Havas International, and CA Sport.

Each installation features a 6 x 5 metre structure topped with a replica of the Home Kit measuring approximately 4.25 x 3.6 metres. The shirt incorporates an internal support frame that recreates a realistic silhouette while preserving the garment's volume, creating a striking, high-impact visual display.

Running for three days, this activation brings together the brand, the city, and the fans, transforming the jersey into a cultural icon that extends beyond the pitch to become part of the urban landscape of our Terra de Valentia.

Discover all the details of our new Home Kit, now available from the Valencia CF online store, the club’s official stores (Calle Colón, 50, and Mestalla Stadium), as well as PUMA stores, leading sports retailers, and PUMA.com.

CLICK HERE TO BUY THE NEW VALENCIA CF HOME KIT